Brian Rosario joined the UC San Diego Athletics Department in October 2026 as the director of basketball strategy and operations for the men’s and women’s basketball programs.
In August of 2025, Rosario founded BNR Advisory Group providing strategic consulting that transforms collegiate basketball coaching staffs into highly effective fundraisers and revenue generators.
Rosario comes to La Jolla with over 20 years of basketball coaching experience.
The Oxnard, Calif., native was an assistant coach for the Pepperdine women’s basketball program for four years (2020-23) and during the summer of 2022, Rosario served as head coach of the Philippines U16 National Team as it competed at the Asia Cup Championship.
Prior to Pepperdine, Rosario was the head coach at Chandler-Gilbert Community College (2016-19) in Chandler, Ariz. Rosario took a zero-win team in 2017 and ended 2019 with 16 total wins, earning the school's first playoff berth in five years and first national ranking in nine years.
In addition, Rosario coached at the club and high school level in Indiana from 2014-16.
He spent five years (2007-12) at Loyola Marymount as an assistant coach. While at LMU, he was in charge of post player development, scheduling, game and practice planning and all aspects of recruiting.
During his time, he developed and mentored All-WCC players Alex Cowling, Renahy Young, Candice Nichols and Hazel Ramirez. Under his tutelage, Cowling left the school as the all-time leading scorer in LMU history.
Prior to coaching at LMU, Rosario was an assistant coach at Cornell University from 2005-07. At Cornell, he was the position coach of Jeomi Maduka, who was named Cornell's second-ever Ivy League Rookie of the Year, and to the All-Ivy Rookie Team during the 2005-06 season.
Rosario got his master's degree in special education in 2005 from the University of the Cumberlands, where he served as a graduate assistant from 2001-03. He was promoted to full-time assistant coach from 2003-05.
Rosario graduated from the University of San Diego -- where he was a male practice player for the women's basketball team -- in 1999 with a degree in business administration.
