LAS VEGAS – UC San Diego Athletics captured six "Best Of" awards by the National Association of Collegiate Marketing Administrators (NACMA) as revealed earlier this week at the Mandalay Bay Convention Center as part of the annual National Association of Directors of Athletics (NACDA) conference.
"We are honored to be recognized for our achievements during the 2025-26 academic year," said Todd Greenbaum, Associate Athletic Director for Marketing and NIL Strategy. "Receiving six NACMA 'Best Of' Awards, including four in revenue generation categories, is a tremendous accomplishment and a testament to the momentum our department continues to build. These honors demonstrate our commitment to innovation and excellence while highlighting the impact our team is making in driving revenue, strengthening our brand, and growing our fan base. I am so proud of each member of our marketing team for their creativity, passion, and dedication, which continue to elevate UC San Diego Athletics."
UC San Diego captured gold (highest) honors for a pair of awards: ticket revenue campaign and fundraising campaign.
TICKET REVENUE CAMPAIGN: ZOO/SEAWORLD PACKS
FUNDRAISING CAMPAIGN: TRITONS RISE
UC San Diego was recognized with silver honors in the categories of affinity group marketing, digital engagement, and quick sales campaign. Bronze honors were awarded to UC San Diego for new revenue generating idea.
About UC San Diego Athletics
After two decades as one of the most successful programs in NCAA Division II, the UC San Diego intercollegiate athletics program has begun a new era as a member of The Big West in NCAA Division I. The 24-sport Tritons earned 30 team and nearly 150 individual national championships during its time in Divisions II and III and helped guide 1,400 scholar-athletes to All-America honors. A total of 83 Tritons have earned Academic All-America honors, while 39 have garnered prestigious NCAA Post Graduate Scholarships. UC San Diego scholar-athletes exemplify the academic ideals of one of the world's preeminent institutions, graduating at an average rate of 93 percent, the highest rate among public institutions in NCAA Division I or II. For more information on the Tritons, visit UCSDtritons.com or follow UC San Diego Athletics on social media @UCSDtritons.
