LA JOLLA, Calif. — UC San Diego Athletics is proud to announce its endorsement of the newly-formed SD Tide Collective that will power the Name, Image, and Likeness (NIL) opportunities for Triton basketball players.
In the college basketball world, talent doesn't just come to campus – it's recruited, it's retained, and it's supported. The SD Tide Collective will leverage NIL resources that help men's and women's basketball players at UC San Diego compete at the highest level while upholding the integrity and academic mission of the university.
Collectives are a group of businesses and/or individuals that aid scholar-athletes in recognizing and utilizing NIL opportunities as well as helping them build a personal brand through social media platforms and other outlets. Collectives are operated independently of the university.
Learn more about supporting SD Tide Collective, including monthly membership options, at
SDTideCollective.com.
Earl W. Edwards, Director of Athletics
"The SD Tide Collective plays a critical role in helping us supplement our internal NIL efforts and is a top priority. We are proud to partner and endorse their work and encourage all alumni, fans, and supporters to get involved. Your engagement directly impacts our scholar-athletes and ensures we remain competitive in this new era of college sports."
Eric Weckert, Founder of SD Tide Collective
"At SD Tide Collective, we're incredibly proud to partner with UC San Diego Athletics. We're excited to help empower student-athletes through Name, Image & Likeness (NIL) opportunities and provide sustainable offerings for alumni, students, and supporters alike to get involved."
Resources
• SD Tide Collective site
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UC San Diego NIL page
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NCAA NIL page
About UC San Diego Athletics
After two decades as one of the most successful programs in NCAA Division II, the UC San Diego intercollegiate athletics program began a new era in 2020 as a member of The Big West in NCAA Division I. The 24-sport Tritons earned 30 team and nearly 150 individual national championships during its time in Divisions II and III and helped guide 1,400 scholar-athletes to All-America honors. A total of 84 Tritons have earned Academic All-America honors, while 39 have earned prestigious NCAA Post Graduate Scholarships. UC San Diego scholar-athletes exemplify the academic ideals of one of the world's preeminent institutions, graduating at an average rate of 93 percent, the highest rate among public institutions in Divisions I or II.
