LA JOLLA, Calif. – The University of California San Diego and JMI Sports announced a 10-year multimedia partnership that will create collaborative opportunities for increased brand exposure and sponsorship revenue for the NCAA Division I Triton Athletics program.
 
"As we continue to elevate our position as a high performing Division I program, we are excited to announce this partnership with JMI Sports," said Earl W. Edwards, UC San Diego's Director of Athletics. "JMI Sports has become a leader in the multimedia rights industry, and I am confident they will help expand our brand presence and establish strong corporate ties in the community.  Just as UC San Diego has evolved into a world-class institution in one of the most desirable destinations in the world, Triton Athletics has the potential to be one of the country's elite Division I non-football programs. This partnership with JMI Sports will help provide our scholar-athletes with the resources needed to be successful in competition, in the classroom and in life."
 
The agreement, which runs through June 30, 2033, designates JMI Sports as the exclusive corporate sponsorship and multimedia rights partner for UC San Diego Athletics. JMI Sports will work with Triton Athletics to develop valuable relationships with sponsors and generate new revenues to support the program's recent transition to NCAA Division I status while enhancing the scholar-athlete and fan experience.
 
JMI Sports is a leading media rights and venue development companies, providing management in multimedia rights, sponsorship sales and facility development. Some of JMIS's other clients include the University of Kentucky, University of Pittsburgh, University of Georgia (with Learfield), University of Notre Dame (with Legends), San Diego State University and various other schools and conferences. Leading the property on behalf of JMI Sports will be Nick Maranda who assumes the role of Vice President, National Sales. Nick's impressive track record in partnership development, showcased during his tenure as Vice President of Partnerships at the San Diego Loyal Soccer Club, makes him an invaluable addition to the team. Prior to his role with the soccer club, Nick held similar positions with the esteemed San Diego Zoo and the San Diego Padres. With a distinguished career and deep local connections, Nick will leverage his expertise to forge impactful partnerships that elevate the profile of UC San Diego.
 
"We are thrilled to partner with UC San Diego Athletics to promote a program that has made tremendous strides as they continue to achieve success as a Division I athletic program in the Big West. UCSD clearly has an athletic program on the rise to accompany the fact that they are one of the best universities in the world," said Erik Judson, CEO and Founder of JMI Sports.  "By adding the Tritons to our portfolio of schools, we are expanding our connection with the San Diego corporate community as we build relationships that benefit both our schools and the companies that see the benefit of associating with these incredible brands."
 
ABOUT UC SAN DIEGO
At the University of California San Diego, a culture of risk-taking, collaboration and innovation emerged early on. Established in 1960, UC San Diego has been shaped by exceptional scholars who aren't afraid to push boundaries, challenge expectations and redefine conventional wisdom in order to make our world better. The only criterion our founders had for their campus was that it must be distinctive – and being experimental has been the norm since day one. Learn more at www.ucsd.edu.
 
ABOUT JMI SPORTS
JMI Sports is a leading media rights and venue development company providing management of collegiate multimedia rights, sponsorship sales agency representation, and highly regarded project management expertise to the development of collegiate and professional sports facilities. The company serves to maximize each client's economic potential through customized initiatives, from marketing and branding solutions to facility design strategies that bring each client's vision to fruition. JMI Sports manages an impressive list of signature collegiate multimedia rights partnerships including, the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University,  San Diego State University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield), and University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Atlantic 10 Conference, and the Patriot League. Additionally, JMI Sports serves as third-party sales representation for premier venues and events including Breeders' Cup, Rupp Arena at Central Bank Center and the Penn Relays. The company's facility development team is currently collaborating with Legends on Snapdragon Stadium and Mission Valley development for San Diego State University in San Diego. JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.
 
ABOUT UC SAN DIEGO ATHLETICS
After two decades as one of the most successful programs in NCAA Division II, the UC San Diego intercollegiate athletics program began a new era in 2020 as a member of The Big West Conference in NCAA Division I. The 23-sport Tritons earned 30 team and nearly 150 individual national championships during its time in Divisions II and III and helped guide 1,400 scholar-athletes to All-America honors. A total of 84 Tritons have earned Academic All-America honors, while 38 have earned prestigious NCAA Post Graduate Scholarships. UC San Diego scholar-athletes exemplify the academic ideals of one of the world's preeminent institutions, graduating at an average rate of 90 percent, one of the highest rates among institutions at all divisions.